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DATA PRIVACY POLICY

Sect. 1 General

We will process your personal data (e.g. title, name, address, e-mail address, phone number) solely in accordance with the provisions of the German data protection law and the data protection law of the European Union (EU). The following provisions will inform you, besides the information about the processing purposes, recipients, legal bases and storage periods, also about your rights and the controller for your data processing. This privacy policy applies only to our websites. If you are directed to other sites via links on our pages, please familiarise yourself with the respective use of your data there.

Sect. 2 Contact us

(1) Purpose of data processing

Your personal data you provide us by e-mail, contact form etc., will be processed to answer your inquiries. You are not obliged to provide us with your personal data but we would not be able to answer your inquiries sent by e-mail without your e-mail address.

(2) Legal basis

a) If your explicit consent is given for the processing of your data, the legal ground for this processing is set out in Art. 6 (1) (a) of the GDPR.

b) If your personal data is processed for the purpose of contract performance, the legal ground for this processing is set out in Art. 6 (1) (b) of the GDPR.

c) The legal ground for all other cases (especially when using a contact form) is set out in Art. 6 (1) (f) of the GDPR.

You have the right to object at any time to the processing of data which was performed according to Article 6 (1)(f) of GDPR and which does not serve direct marketing for reasons arising from your particular situation.

In the case of direct marketing, however, you may object to the processing at any time without stating any reasons.

(3) Legitimate interest

Our legitimate interest in data processing is to communicate with you in a timely manner and to answer your queries cost-effectively. If you provide us with your address, we reserve the right to use it for direct postal marketing. You can protect your interest in data protection by transferring of data efficiently (e.g. using a pseudonym).

(4) Recipient categories

Provider of hosting, service provider for direct marketing

(5) Duration of storage

Your data will be deleted if it can be inferred from the circumstances that your queries or questions have been completely clarified.

However, if a contract is concluded, the data required by commercial and tax law will be retained by us for the periods as required by law, i.g. generally for ten years (cf. § 257 HGB, § 147 AO).

(6) Right of revocation

You have the right to revoke your consent for processing at any time in compliance with your consent.

Sect. 3 More information

Google Analytics 4 If you have given your consent, this website uses Google Analytics 4, a web analytics service provided by Google LLC. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Nature and purpose of the processing Google Analytics 4 uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is generally transferred to a Google server in the USA and stored there.

We use Google Signals. This allows Google Analytics to collect additional information about users who have personalised ads enabled (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns.

Google Analytics 4 has IP anonymisation enabled by default. Due to IP anonymisation, your IP address will be shortened by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transferred by your browser as part of Google Analytics will not be merged with other Google data.During your website visit, your user behaviour is recorded in the form of "events". Events can be:

• Page views
• First visit to the website
• Start of session
• Web pages visited
• Your "click path", interaction with the website
• Scrolls (whenever a user scrolls to the bottom of the page (90%))
• Clicks on external links 
• Internal search queries
• Interaction with videos
• File downloads
• Seen Ads / clicked Ads

Also recorded:

• Your approximate location (region)
• Date and time of your visit
• Your IP address (in shortened form)
• Technical information about your browser and the end devices you use (e.g. language setting, screen resolution) your internet service provider
• the referrer URL (via which website/advertising medium you came to this website)

Purposes of the data processing On behalf of the operator Google will use this information to evaluate your [pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics 4 serve to analyse the performance of our website and the success of our marketing campaigns.

Recipients Recipients of the data are/may be

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 DSGVO).
Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Alphabet Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third country transfer For the USA, the European Commission adopted a news adequacy decision on 10 July 2023. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (for example to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider to establish an appropriate level of data protection in those countries.

Retention period The data sent by us and linked to cookies are automatically deleted after 14 months]. The maximum lifespan of Google Analytics cookies is 2 years. The deletion of data whose retention period has been reached occurs automatically once a month.

Legal basis The legal basis for this data processing is your consent pursuant to Art.6 para.1 p.1 lit.a GDPR and § 25 para. 1 p.1 TTDSG.

Withdrawal You can withdraw your consent at any time with effect for the future by accessing the cookie settings [SET THE LINK TO COOKIE SETTINGS HERE] and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a restriction of functionalities on this and other websites. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, and the processing of this data by Google, by

a. not giving your consent to the setting of the cookie orb. downloading and installing the browser add-on to deactivate Google Analytics HERE.

For more information on Google Analytics' terms of use and Google's privacy policy, please visithttps://marketingplatform.google.com/about/analytics/terms/us/and athttps://policies.google.com/?hl=en.

Sect. 4 Web analysis with Google Analytics

(1) Purpose of data processing

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics 4 uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. According to Google, Google Analytics 4 does not log or store individual IP addresses. No precise location data is provided in Analytics. Instead, the following metadata is derived from IP addresses: "city" (and the derived latitude and longitude of the city), "continent", "country", "region", "subcontinent" (and the ID-based equivalents). For accesses originating from the EU, IP addresses are only used to derive location data and are immediately deleted afterwards. They are not logged, are not accessible, and are not used for any other use cases. When collecting measurement data in Analytics, all IP searches take place on EU-based servers before the traffic is forwarded to Analytics servers for processing. These servers are also located outside the EU.

Google Analytics provides the User ID function. With the help of this function, sessions can be assigned permanent IDs and user behavior can thus be analyzed across devices. When using the IDs, no unauthorized personally identifiable information is used and user IDs do not contain any information that could be used by third parties to determine the identity of a user. Remarketing target groups can be created based on the user IDs. However, Analytics only collects the user ID and device ID for the last device associated with a logged-in user.

We use the Google Signals function. This feature collects additional information about website visitors who have activated personalized ads and ads can be delivered to these visitors in cross-device remarketing campaigns.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

(3) Recipient categories

Google and its partners.

(4) Transfer to a third country

Google Ireland Limited is an affiliate of Google LLC. Google LLC is based in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043). The basis for the transfer of personal data from the EU to the US is the EU-U.S. Data Privacy Framework.

(5) Duration of Storage

14 months

(6) Right of revocation

You can revoke your consent at any time with effect for the future via our cookie banner or via our website

You can prevent the installation of the cookies in your browser settings. If you choose to change your settings you may not be able to use the full functionality of this website.

** You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: **optout

Sect. 5 Web Analysis with Matomo

(1) Purpose of data processing

Our website uses the web analysis service Matomo. Matomo (www.matomo.org) uses cookies. The information about your preferences generated by the cookie enables us to analyze the usage of this website. For this purpose the information generated by the cookies (including your shortened IP-address) will be transferred to our server and stored for analysis purpose. The information about your usage of this website generated by the cookies will not be transferred to any third party.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

(3) Right of objection

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, you may not be able to use all the features of this website. If you do not agree with the storage and evaluation of the data of your visit, you can object to the storage with the click of a mouse. In this case, an opt-out cookie is stored in your browser and Matomo does not collect any session data.

Attention:

**If you delete your cookies, the opt-out cookie will also be deleted and must be activated again the next time when you visit this website. **Objection

Sect. 6 Information about cookies

(1) Purpose of data processing

This website uses technically necessary cookies. These are small text files that are stored in or by your Internet browser on your computer system and only serve the functionality of the website. Other cookies remain stored permanently and recognize your browser on your next visit to improve the usability of the website.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

You have expressly given your consent to the use of cookies on our website as follows:

At infobud.ai, we use cookies and similar technologies (hereinafter simply referred to as "cookies") to provide you with the best possible online experience. Our website utilizes these technologies to ensure it meets the latest technical standards, to monitor performance, and to offer you a personalized user experience. This includes customized content and advertising based on your usage and preferences. To enable this personalized experience, we collect data about our users, their behavior, and the devices they use. By choosing "This is OK," you consent to the use of this data and allow us to potentially share this information with third parties. Our partners include AI service providers and marketing companies. It's important to note that your data may be processed outside of the EU, such as in the USA. If you do not agree to this data processing, we will only use essential cookies, which means you will miss out on personalized content. However, you have the option to "Set preferences" to see more detailed settings and manage your preferences individually. You can adjust your consent at any time. For detailed information on how we handle your data, please refer to our Privacy Policy. We aim to ensure transparency and user-friendliness in our cookie management, so you always have control over your personal information, in accordance with the General Data Protection Regulation (GDPR) guidelines.

(3) Duration of storage

The technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies remain stored from a few minutes to several years.

(4) Right of revocation

If you do not wish these cookies to be stored, please deactivate the use of cookies in your Internet browser. However, this may cause a functional limitation of our website.

Your consent to persistent cookies can be withdrawn at any time by deleting the cookies in your browser settings.

Sect. 7 Web Indicator Service with Google Adsense

**(1) Purpose of data processing **

These pages use Google AdSense, a web advertisement service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland ("Google") to place advertisements (text ads, banners etc.). Your browser stores cookies (small text files) on your hard disk. These cookies are used by Google to personalize contents and advertisements, to operate functions for social media and to analyze access to our website. For apps device identifiers are employed. We also transfer information as to how you use our website to our partners for social media, advertising and analysis. These partners aggregate this information with other information that you provide them or that they have collected when you use the services.

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

(3) Recipient categories

Google and its partners.

(4) Transfer to a third country

Google Ireland Limited is an affiliate of Google LLC. Google LLC is based in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043). The basis for the transfer of personal data from the EU to the US is the EU-U.S. Data Privacy Framework.

(5) Duration of storage

Your personal data will only be stored as long as you have consented to the processing.

(6) Revocation consent

You may revoke your consent at any time by notifying the controller.

Sect. 8 Affiliate

None yet.

Sect. 9 Newsletter

(1) Purpose of data processing

When registering for the newsletter, your e-mail address will be used for advertising purposes, i.e. the newsletter will inform you in particular about products from our product range. For statistical purposes we may evaluate which links are viewed in the newsletter. However, it is not recognizable for us, which concrete person has accessed the links.

You have expressly given the following consent separately or, as the case may be, in the course of the ordering process: Subscribe to the newsletter

(2) Legal basis

The legal basis for such processing is set out in Article 6 (1) (a) of the GDPR.

(3) Recipient categories

if necessary: newsletter provider

(4) Duration of storage

Your e-mail address will only be stored for the respective duration of your registration.

(5) Right of revocation

You may revoke your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you may unsubscribe as follows: By a log-out link in the newsletter

Sect. 10 Your rights as a data subject

If your personal data is being processed, you are the ‘data subject’ in terms of GDPR and you have the following rights towards us, the controller:

1. Right to information

You may request us to provide information about your personal data processed by us under Article 15 of the GDPR.

**2. Right to rectification **

If your personal data provided to us is not up to date or not accurate you have the right to ask for modifications to your personal data under Article 16 of the GDPR. You also have the right to request us to complete an incomplete data.

3. Right to erasure

You have the right to have your personal data erased and ask for deletion of your data under Article 17 of the GDPR.

4. Right to restriction of processing

You have the right to restrict the processing your personal data under Article 18 of the GDPR.

5. Right to data portability

You have the right referred to in Article 20 of the GDPR to receive your personal data provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.

6. Right to revoke the consent given under data protection law

You have the right referred to in paragraph 3 of Article 7 to withdraw your given consent based on the data protection provisions at any time. This does not affect the lawfulness of the processing based on consent before its withdrawal.

7. Right to lodge a complaint with a supervisory authority

If you consider that the processing of personal data relating to you infringes the GDPR, you have the right referring to in Article 77 of the GDPR to complain to the supervisory authority against the processing of your personal data (in particular in the Member State of your habitual residence, place of work or place of the alleged infringement).

Please also note your right of objection under Article 21 GDPR:

a) In general: reasoned objection required

If the processing of personal data concerning you takes place in order

- to perform our overriding legitimate interest (legal basis: Article 6 (1f) GDPR)

or

**- to safeguard the public interest (legal basis: Article 6 (1e) GDPR), **

you are entitled to object to the processing at any time for reasons arising from your particular situation; this also applies to profiling based on the provisions of the GDPR.

In the event of objection, we will no longer process the personal data concerning you unless we can prove compelling grounds for processing which override your interests, rights and freedoms, or the processing is necessary for the establishment, exercise or defence of legal claims;

b) Special case of direct marketing: simple objection is sufficient

If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing and without stating reasons; this includes profiling to the extent that it is related to such direct marketing.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

Responsible for data processing: infobud GmbH neue stücker 3 - d-69118 heidelberg Phone: +49 172 – 712 17 48 contact@infobud.ai

This document was created and is updated with technology from janolaw GmbH.