During the Apple Worldwide Developers Conference, Apple introduced its suite of artificial intelligence features, Apple Intelligence, which includes generative AI and user context. The company also collaborated with OpenAI to incorporate the AI model ChatGPT into its devices.
Analysts are adjusting their stock outlooks following Apple's AI push, with expectations for potential impacts on competitors like Google-parent Alphabet and considerations of Apple's AI capabilities compared to industry rivals. The partnership between Apple and OpenAI involves a distribution agreement for ChatGPT, emphasizing brand and technology integration over immediate revenue generation, potentially leading to further monetization opportunities for both companies.
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