Netflix surpassed subscriber targets in Q2 with 8M new sign-ups, boosted by password-sharing crackdown. Q3 subscriber gains may dip due to crackdown timing.
Revenue for the quarter hit $9.56B, in line with predictions. Ad-supported tier growth and new bundles like Comcast's 'StreamSaver' bolstered revenue outlook.
Investors closely watch Netflix's progress in transitioning to an ad-supported model and expanding its live programming offerings. Netflix's stock price has risen 33.5% year-to-date, nearing its all-time high of $697.49.
Ad-supported subscriptions grew by 34%. Netflix expects advertising subscriptions to increase in 2025, contributing meaningfully to revenue.
In Turkey, the cheapest subscription is priced at 149.99 TL, while the most expensive is 300 TL. Overall growth in 2024 is expected to be between 14-15%.
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