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Microsoft's Bing Generative Search: AI-Powered Search Feature
2024-07-26 05:50:08
Tech
Technology
Artificial Intelligence

Microsoft's Bing Generative Search: AI-Powered Search Feature

Microsoft introduces Bing Generative Search, an AI-powered feature that summarizes web information. This advancement prioritizes AI-generated summaries over links, aiming to enhance user search experience.

Despite Microsoft's claim of improved responses, concerns arise over accuracy and potential impact on publisher traffic. Bing Generative Search utilizes large and small language models for effective query understanding.

While user feedback influences its development, the reliability of AI-generated content remains a crucial issue. The introduction of Bing Generative Search marks a significant shift in Microsoft's search engine strategy, focusing on AI-driven results to streamline user interaction.

Related news on that topic:

OpenAI launches SearchGPT as a Google Search competitor

OpenAI is testing SearchGPT, an AI-powered search engine that aims to provide fast, up-to-date answers while citing sources. It will be integrated into ChatGPT, competing with similar features from Perplexity and Google. The Atlantic's CEO sees AI search as a key future tool. OpenAI pays selected publishers like News Corp to use their content in SearchGPT through a Preferred Publisher Program. SearchGPT will likely drive less traffic to websites compared to traditional search engines.

OpenAI Challenges Google's Dominance with SearchGPT

OpenAI's announcement of the SearchGPT prototype poses a new threat to Google's search market dominance. With Google currently holding 91% global and 95% mobile search market share, even a small percentage gained by OpenAI could yield significant revenue. The integration of SearchGPT's best features into OpenAI's popular ChatGPT application aims to enhance user experience and provide location-based search results. This development has caused concern among Alphabet and Microsoft investors, leading to a sell-off in tech stocks. OpenAI's SearchGPT prototype will undergo testing with publishers, potentially disrupting Google's search market share. The prototype aims to provide up-to-date and relevant information, linking to reliable sources, similar to Google's AI-powered search engine, AI Overviews. While Microsoft has previously integrated OpenAI's AI technology into products like Bing, it has not been able to gain market share from Google. OpenAI's foray into the search market with SearchGPT marks an important step in making generative AI accessible to a wider audience. However, the success of smaller AI search engines in competing with Google remains uncertain.

Read 3 more recent news on this topic

The press radar on this topic:

Webrazzi
25. Juli 2024 um 13:15

Microsoft's AI-Powered Search Feature for Bing: Bing Generative Search

Technology
Microsoft has introduced a new AI-powered feature called Bing Generative Search for its Bing search engine. This feature uses AI models that summarize information gathered from the web and is considered an advancement of the AI-based chat responses previously added to Bing. Users can view the summaries in the search results and receive links to the sources. Microsoft claims that Bing Generative Search provides more effective responses to users' search queries. However, it is argued that the AI..
ExtremeTech
25. Juli 2024 um 19:05

Like It or Not, Bing is Now 'Bing Generative Search'

Technology
On July 25, 2024, Microsoft announced a major revision to Bing, its search engine, now called "Bing Generative Search." This AI-powered version of Bing, as reported by Adrianna Nine, prioritizes AI-generated summaries over linked sources, similar to Google's "Search Generative Experience." Microsoft claims this new experience combines Bing's search results with the power of large and small language models (LLMs and SLMs) to understand queries, review sources, and generate results in a new AI-g..
heise online
26. Juli 2024 um 02:34

Microsoft Expands Bing Search Engine with Generative AI Results | heise online

Technology
Bing search integrates generative AI; Copilot chatbot available; AI search initially for limited user groups, but will be expanded in the future; user feedback is intended to influence further development.
heise online
26. Juli 2024 um 02:34

Microsoft Expands Bing Search Engine with Generative AI Results | heise online

Technology
Bing search integrates generative AI; Copilot chatbot available; AI search initially for limited user groups, but will be expanded in the future; user feedback is intended to influence further development.
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