2024-08-01 05:50:08
Sustainability
Social Media

Rise of 'Underconsumption Core' Trend: Challenging Consumer Culture

A new trend, 'underconsumption core,' is causing a stir, as Gen Z and millennials reject influencer-driven overconsumption. This movement showcases simple possessions like thrifted clothing and hand-me-down utensils, posing a threat to retailers relying on materialism.

With 72% of Gen Z buying fast fashion, this trend challenges environmental impacts, such as tons of used clothing in landfills. The trend's emergence ahead of Amazon Prime Day raises concerns for top influencers, signaling a shift towards sustainable consumption possibly driven by social media motives.

Economics & Business Research News - Science News
31. Juli 2024 um 17:20

Understanding 'underconsumption core': How a new trend is challenging consumer culture

Environment
Economy
Finance
The 'underconsumption core' trend challenges overconsumption's environmental impact, like 11,000-59,000 tons of used clothing in Chile's Atacama Desert, despite 72% of Gen Z buying fast fashion; sustainable consumption may also be driven by selfish social media motives.
The Street
31. Juli 2024 um 22:45

New viral TikTok trend should worry some key retailers TheStreet Daily Newsletter

New TikTok trend "underconsumption core" sees Gen Z and millennials, digital natives, rejecting influencer-driven overconsumption; users showcase simple possessions like hand-me-down utensils, thrifted clothing, found potted plants, one bathing suit, 10-year-old cars, and single purses, posing threat to retailers relying on social media marketing and materialism; trend emerges ahead of Amazon Prime Day, as top influencers like Mr. Beast and Charlie D'Amelio earn millions.
CW

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