Apple Excels in Sales and Surpasses Profit Expectations

Apple reported record-breaking sales of $85.8 billion and a profit of $21.4 billion in the second quarter, exceeding analysts' expectations. CEO Tim Cook hinted at new AI features, aiming to catch up with Microsoft and Google.

While focusing on integrating AI into its core business, especially the iPhone, Apple's AI investments rely on device sales and subscription growth, which have been promising. Despite a decrease in iPhone sales and revenue in China, the company saw increases in iPad, services, other products, and Mac sales.

Introducing Apple Intelligence with high adoption rates for Apple Watch and iPad, Apple faced a revenue drop in the Wearables, Home, and Accessories category.