Apple's iPhone 16 Pro series is experiencing a notable decline in demand, as indicated by lower pre-order sales and shorter shipping times compared to previous years. Analyst Ming-Chi Kuo points to the delayed launch of the anticipated 'Apple Intelligence' AI software as a significant factor affecting consumer interest.
Additionally, improvements in supply chains may have contributed to the quicker delivery schedules, according to Bank of America’s analysis. Despite a strong overall performance in the market this year, Apple shares fell by 3% following reports of a 13% drop in iPhone 16 Pro pre-orders.
Early sales figures show a decline of 13% compared to the previous year's iPhone 15 series, with total opening weekend sales at 37 million units. The combination of these factors raises concerns about Apple's strategy and its impact on future revenue, particularly as the company seeks to push the new features of the iPhone 16 series.
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