Nike Welcomes Back Veteran Elliott Hill as New CEO

Elliott Hill, with 32 years of experience at Nike, returns to lead the company as its new CEO. He replaces John Donahoe, who focused on direct sales but faced challenges with competition and stagnant sales.

Despite an initial boost during the pandemic, Nike now struggles with new brands and Adidas' retro models. Hill’s return is seen as a strong commitment to the company's future.

Nike aims to cut costs and streamline operations while preparing to replace Adidas as the outfitter for the German national team in 2027. Hill's extensive leadership experience in Europe and North America is expected to guide Nike through these turbulent times.