The German automotive industry is experiencing a significant downturn, with sales declining by 4.7% in the first half of the year. This comes after a record-setting year in 2022, highlighting the volatile nature of the sector. Despite this decline, the industry maintains its status as the largest industrial sector, holding a 25.2% share. However, the export landscape is shifting, with 70% of production being exported, the highest in 15 years. Yet, there is a notable decrease in the export of electric vehicles, which make up 22.7% of these exports.
Major players like Volkswagen, Mercedes-Benz, and BMW have been forced to lower their forecasts amid this challenging environment. The industry faces pressure from several fronts, including the transition to electric vehicles, competition from China, and an overall economic slowdown. Employment in the sector is also showing a slight decline, exacerbating the sense of crisis.
The Verband der Automobilindustrie (VDA) is calling for support measures, as the European Union considers imposing tariffs on Chinese imports. Proposed solutions include purchase incentives for electric vehicles, loosening CO2 limits, and increased investment in charging infrastructure.
Moreover, German auto suppliers are losing market share to China, partly due to delayed adaptation to electromobility and a lack of innovation. To regain their footing, these companies must embrace new partnerships and adapt to evolving consumer needs.
Overall, the German automotive sector is at a crossroads, needing to innovate and adapt quickly to survive in a rapidly changing global market. The industry's response to these challenges will be crucial in determining its future trajectory.
