SPORT MARKE MEDIEN: Shaping the Future of Sports Business

The inaugural SPORT MARKE MEDIEN summit will convene the sports business world in Munich on December 2-3, alongside the ISPO Munich, the leading international sports goods trade fair. This groundbreaking conference aims to analyze and shape the future of sports, with participation from prominent figures in sports, brands, media, and athletes.

The event will feature over 220 speakers across more than 30 forums, drawing together sports organizations, athletes, sponsors, media, tech companies, and service providers. The first day focuses on brands and media, with discussions on media rights and sports communication's future. Renowned brands such as PUMA, Lidl, and Allianz will present their sponsorship strategies. Specialized sessions will provide in-depth industry knowledge.

The second day will spotlight management and events, showcasing a wide array of sports from tennis to motorsport. Leading sports figures and organizations, like the Special Olympics and the European Olympic Committee, will contribute to the program. Athletes will have a dedicated forum, facilitated by Athleten Deutschland e.V.

The event will culminate with the Bitpanda Sports Night, featuring awards like the ISPO Cup 2024 and the Deutscher Fußball Botschafter Award. This award, since 2013, honors German trainers and players for their international impact. The 2024 recipients include Toni Kroos and Lothar Matthäus.

Organized by ESB Marketing Netzwerk, a top business platform in the DACH region, SPORT MARKE MEDIEN serves as a think tank and conference, bringing together key players to rethink sports business and collaboratively shape its future. Additional details are available at sportmarkemedien.com.