Shaping the Future of Winter Sports: A Summit in Munich

In December 2024, SPORT BRAND MEDIA will host a pivotal summit during the ISPO Munich trade fair, gathering key players in the winter sports sector. This event aims to explore the future of winter sports, addressing crucial topics like digital transformation, sustainability, and market expansion.

Prominent figures from international ski federations, including Christian Salomon (FIS) and Diego Züger (Swiss-Ski), will discuss the evolving landscape of skiing. These discussions will focus on integrating national interests with global sustainability goals and digital advancements.

Leading brands such as Sunrise and Eurosport will delve into the unique aspects of winter sports sponsorship, highlighting major events like the Vierschanzentournee and the Hahnenkamm races. Meanwhile, the Champions Hockey League celebrates its 10th anniversary, with COO Monika Reinhard-Brand sharing insights on fan engagement through hyper-personalization.

The summit will also feature a preview of the Biathlon World Championship 2025 in Lenzerheide, Switzerland, with CEO Jürg Capol offering a glimpse into the organizational challenges of hosting a large-scale winter sports event.

This gathering, organized by ESB Marketing Network, provides an ideal platform for networking and collaboration among brands, athletes, and organizers, fostering innovation and shaping the future of winter sports. The summit aligns with ISPO Munich's theme "LOVE EVERY CONTACT," promoting networking, inspiration, and showcasing cutting-edge sports fashion.