Pioneering Brand Strategies at SPORT MARKE MEDIEN

In December 2024, Munich will host SPORT MARKE MEDIEN, an event that brings together top brands and outfitters to explore innovative brand positioning strategies in sports. This international industry summit will showcase over 220 speakers, including representatives from renowned companies like PUMA, Schöffel, Columbia Sportswear, and Lidl, who are set to shape the future of the sports industry.

Lidl, a key player in sports sponsorship, will present its extensive strategy across various sports such as football, handball, and cycling. Thomas Rohregger and Martin Alles will lead this presentation. Additionally, companies like Cupra, Allianz, AXA, Dekra, Haix, and JobRad will unveil their forward-thinking concepts.

A significant highlight will be the presentation by PUMA CEO Arne Freundt and HYROX founder Moritz Fürste, focusing on expanding PUMA's brand presence and HYROX's role in revolutionizing global endurance sports. Other notable brands, including Columbia Sportswear and Erdinger, will discuss strategies for enhancing brand positioning at endurance events. Schöffel’s leaders, Stefan Merkt and Stefan Ostertag, will share insights on the successful relaunch and transformation of their 220-year-old brand.

Organized by the ESB Marketing Netzwerk, SPORT MARKE MEDIEN offers an ideal platform for brands and outfitters to optimize their positioning in sports. Attendees will have the opportunity to network with industry leaders and contribute to the future of sports marketing. For more details, visit the official website.

This event is part of the broader ISPO Munich, the leading trade fair for the global sports business. Under the theme "LOVE EVERY CONTACT," it combines networking with inspiration, providing a stage for cutting-edge sports fashion designs and concepts.