SPORT MARKE MEDIEN Unites Sports Icons in Munich

The SPORT MARKE MEDIEN event, held during the ISPO Munich, is a significant gathering in the sports world, bringing together a diverse range of athletes. This event will feature champions from an array of sports, including canoeing, bobsleigh, rowing, basketball, biathlon, and alpine skiing, highlighting the rich tapestry of the sports landscape.

A key feature of the event is the 'Athletes Marketing' forum presented by Athleten-Deutschland e.V., which explores the evolving role of athletes in Germany. Karla Borger, the organization's president, will delve into the work of athlete representation and discuss shifting power dynamics in sports with Karsten Petry of Deutsche Sporthilfe. Maximilian Hartung will address the opportunities and challenges arising from increased marketing possibilities for athletes.

Notable figures like Tom Liebscher-Lucz, Alex Shaw, and Svenja Brunckhorst will share insights on leveraging Olympic success for broader exposure. Additionally, former stars like Viktoria Rebensburg, Kati Wilhelm, and André Lange will discuss transitioning their sports experiences into the corporate world. Ronald Rauhe will emphasize the importance of competitive sports, while Boris Ghirardi will speak on the social responsibilities of sports brands.

The event will also feature the ISPO-Cup award ceremony, honoring athletes or entrepreneurs who make significant social contributions beyond their sports careers. This year, Verena Bentele will be celebrated for her impactful work.

SPORT MARKE MEDIEN provides a platform for athletes to share perspectives on the future of sports, offering invaluable opportunities for dialogue and learning. This initiative, in partnership with the ISPO and ESB Marketing Netzwerk, aims to create a new ecosystem for the future of sports, embodying the spirit of innovation and collaboration.