The Bundesliga has successfully auctioned its TV rights for the four-season period from 2025/26 to 2028/29, securing a substantial revenue of 4.484 billion euros. This translates to an impressive 1.121 billion euros per season, reflecting a slight increase from the previous cycle. Several major broadcasters, including Sky, DAZN, ARD, ZDF, ProSiebenSat.1, and RTL, have acquired the rights to broadcast Bundesliga matches.
Sky and DAZN will remain the primary platforms for live Bundesliga action. Sky will air individual matches on Friday and Saturday, while DAZN will host the conference matches and Sunday games. Additionally, ProSiebenSat.1 will showcase three top-flight matches, and RTL will broadcast the top 2. Bundesliga match. The highly anticipated Supercup will also be aired by ProSiebenSat.1.
The distribution of TV rights has stirred competition among broadcasters, with DAZN and Sky emerging as key players. Despite initial controversies surrounding the rights auction, the Bundesliga's appeal has managed to attract substantial investments, surpassing market expectations.
The Bundesliga's ability to secure such a lucrative deal highlights its strong market position, second only to the English Premier League in terms of media rights revenue. This outcome is notable given the recent international trend toward declining football revenues.
However, the allocation of these proceeds has sparked debates among clubs. Elite teams, led by
Bayern Munich, are reportedly advocating for a larger share of the income. This has led to tensions within the league, as smaller clubs express concerns over widening financial disparities. Despite these challenges, the Bundesliga continues to assert its influence in the global sports market, leveraging media rights to enhance its financial standing and international reach.
