Christmas Spending Trends Amid Economic Concerns

Despite economic uncertainties, Germans are poised to spend significantly more on Christmas gifts this year. An average planned expenditure of 566 euros marks a 30% increase from 2021. This trend emerges despite widespread concerns about inflation and potential economic downturns.

Anticipating price hikes by 2025, 39% of consumers intend to boost their holiday spending. However, the bulk of these purchases, around 83%, are expected to occur online, potentially disadvantaging traditional retail outlets.

While many fear worsening personal finances and broader economic conditions, increased foot traffic in city centers during the first Advent weekend suggests some resilience in consumer behavior. The survey, conducted by BearingPoint in collaboration with Hochschule Worms and IIHD, underscores a complex landscape where online and physical retail environments must adapt to evolving consumer preferences.