Challenges in Game Meat Marketing

The marketing of game meat in Saxony-Anhalt presents significant challenges. While 75% of the game meat is sold to major customers, the remaining portion is directed to local restaurants, butchers, and private consumers.

Fluctuating game populations, particularly of wild boar, complicate direct marketing efforts, especially given the limited hunting seasons. Processing into products like sausage often relies on local butchers due to the need for certified facilities and stringent record-keeping.

Initiatives such as the 'WildRebellen' project in Baden-Württemberg aim to enhance public awareness of game meat through recipes and cooking demonstrations. With a growing appreciation for game meat, there is potential for more innovative culinary uses, although processing challenges remain prevalent.