Nissan and Honda Explore Merger for Competitive Edge

Nissan and Honda are discussing a potential merger that could position them as the world's third-largest automaker alongside Mitsubishi. As both companies grapple with financial losses, they are looking to cut costs and improve efficiencies.

The collaboration aims to enhance their capabilities in electric vehicles and software technologies, addressing the competitive pressure from industry giants like Toyota, as well as Chinese and American manufacturers. Nissan's struggle with profitability in the U.S. market highlights the urgency of this union.

The merger could leverage Honda's hybrid technology to bolster Nissan's offerings, potentially revitalizing both brands.