The Rising Trend of Customer Loyalty Programs

Customer loyalty programs, particularly in the form of apps, have gained immense popularity among consumers. These programs provide valuable offers and discounts, enabling shoppers to save money while retailers experience increased purchase frequency and larger shopping baskets.

Advertising expert Andreas Riekötter from the Cologne retail research institute highlights that over 80% of consumers engage with loyalty programs at supermarkets, drugstores, and hardware stores. The shift from traditional brochures to digital platforms has made loyalty programs a staple in shopping habits.

However, for sustained engagement, consumers demand lasting value; without it, their usage may decline. Retailers must adapt to meet these expectations to foster continued loyalty.