Biodeutsch: A Reflection on Language and Society

The term 'biodeutsch' has been declared the "Unwort of the Year 2024" by the Institute of Germanic Linguistics at Philipps-University Marburg. This controversial word is critiqued for promoting a divisive concept of nationality based on supposed biological descent. The jury highlighted how 'biodeutsch' has been used, especially on social media, to create a hierarchy between 'genuine' Germans and others, reflecting a form of everyday racism.

This decision is part of a broader initiative aimed at promoting linguistic sensitivity and discouraging discriminatory language use. The choice of 'biodeutsch' as the Unwort underscores the ongoing struggle against language that undermines human dignity and democratic principles. The jury, a group of linguists and media professionals, emphasized the importance of challenging terms that perpetuate discrimination.

The campaign also identified other problematic terms, including 'Heizungsverbot', which has been used to criticize climate protection measures, and 'importierter Antisemitismus', deemed personally offensive by some jury members. These selections highlight how language can influence societal perceptions and underscore the need for careful vocabulary choices.

By selecting 'biodeutsch', the jury hopes to raise awareness about the power of words in shaping societal attitudes and to encourage more inclusive language practices. The annual 'Unwort' initiative, established in 1991, serves as a reminder of the responsibility to use language that reflects and respects the diversity of society.