TechCrunch
Meta announces a new video editing app called Edits amidst TikTok and CapCut ban
Technology
Economy
Amid CapCut uncertainty, a16z-backed video editing app Captions has switched to freemium model to attract more users and rival CapCut.
2025-01-20 05:40:10
Social Media
Technology
Instagram's Bold Move with Edits
In a strategic response to TikTok's challenges, Meta is introducing Edits, a new video editing tool designed to compete with TikTok and CapCut. Headed by Adam Mosseri, Instagram plans to launch Edits on iOS next month, followed by Android.
This tool aims to integrate professional editing features and trending effects, enhancing user creativity. In tandem with this launch, Instagram is extending Reels video length to three minutes and altering its feed layout to mimic TikTok's style.
These initiatives indicate Meta's commitment to capturing a larger audience during a period of uncertainty for its competitors. As TikTok faces potential bans in the US, Edits could redefine Instagram's place in the social media landscape.
The press radar on this topic:
The Verge
Instagram announces a blatant CapCut clone
Technology
Instagram head Adam Mosseri announces Edits, a video editing app to rival ByteDance's CapCut, which remains offline due to federal ban; Edits to launch March 13th, 2025 with broader range of creative tools but smaller addressable audience; Mosseri says Meta has been working on Edits for months, in reply to The Verge's Chris Welch on Threads.
Số hóa - VnExpress
Instagram ra tính năng giống TikTok
Technology
Meta launches Edits, a TikTok-like video tool, as ByteDance's TikTok and CapCut face bans in the US. Edits offers features like CapCut's professional video editing and trend-setting effects. Instagram head Adam Mosseri says Edits will launch on iOS next month, then Android. Sensor Tower data shows CapCut has over 300 million monthly users. Instagram also increases Reels video length to 3 minutes, changes its feed layout to resemble TikTok, and CNBC reports these moves are efforts to attract us..
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