Adidas has reported an impressive performance in the fourth quarter, exceeding sales and profit expectations. The company generated 6 billion euros in sales, marking a 24% increase, and achieved an operating profit of 57 million euros.
Over the entire year, sales grew by 11% to reach 23.7 billion euros, with currency-adjusted growth at 12%, and an operating profit of 1.3 billion euros. This performance has surpassed the previous forecasts, which had already been raised multiple times.
CEO Björn Gulden expressed great satisfaction with the company's strong momentum, despite challenging retail conditions. He sees potential for further market share growth across all regions.
Adidas plans to present its forecast for 2025 on March 5, with a vision for continued double-digit growth. This achievement highlights Adidas's resilience and strategic prowess in a competitive market environment.
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