In a recent legal decision, Lidl has been permitted to continue selling its Dubai-labeled chocolate, while Aldi Süd faces a prohibition on its similar product. The District Court of Frankfurt dismissed an injunction against Lidl, ruling that the term "Dubai" has become generic, meaning consumers do not automatically associate the ingredients with the city. The court referenced Lidl's packaging and marketing, which emphasize the brand's quality and not a specific geographic origin. This contrasts with a decision in Cologne that prohibited Aldi Süd from selling its chocolate, citing potential consumer deception.
Confectionery importer Andreas Wilmers, who initiated the legal action, argues that the use of "Dubai" is misleading. He has the opportunity to appeal the decision, which has not yet reached a final legal status. While the ruling allows Lidl to market its product, the ongoing legal proceedings highlight the complexities surrounding geographic labeling in the food industry. Aldi Süd has expressed its intent to contest the ruling, underscoring the legal challenges surrounding the Dubai chocolate branding. The case continues to draw attention amidst a global interest in the product.
