Samsung has unveiled its new Galaxy S25 series, featuring the notably thinner Galaxy S25 Edge model. Set for release in the USA and several other markets by mid-year, the device is expected to hit Germany in the second quarter.
This announcement comes as speculation mounts around Apple's upcoming iPhone Air, positioning Samsung as a proactive competitor in the smartphone market. Samsung's smartphone chief, TM Roh, emphasized the strategic timing of this launch, suggesting it is a clever move amidst fierce competition, particularly from Apple and lower-end Chinese brands.
Analysts view this initiative as a means to reinvigorate sales and regain market share, which Samsung struggled with in 2022. The Galaxy S25 series not only boasts advanced AI capabilities powered by Qualcomm chips but also retains its pricing structure, ranging from $799 to $1,299.
As the market continues to evolve, Samsung's focus on innovation and strategic release timing highlights its commitment to staying ahead in a competitive landscape.
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