2025-01-24 13:29:11
Automotive
Politics

Polestar's Strategic Bid for Disenchanted EV Owners

Polestar, a Swedish-Chinese electric vehicle manufacturer owned by Geely, is making a strategic move to attract Tesla owners disillusioned by Elon Musk's political controversies. The company, originally a motorsports offshoot of Volvo, positions itself as a politically neutral option in contrast to Musk's polarizing political engagements.

Musk's support for Germany's right-wing AfD party and his ties to the Trump administration have sparked boycotts against Tesla by companies like Rossmann and LichtBlick. Polestar aims to leverage this discontent, presenting itself as an appealing alternative for those seeking to distance themselves from Musk's influence.

Meanwhile, Polestar is also seeking a European production site for its models but finds Germany unattractive due to high costs, opting instead for production in China, the USA, and South Korea. This strategic geographical spread prepares Polestar for potential trade conflicts, ensuring resilience in a volatile global market.

tz
24. Januar 2025 um 05:14

Hard Words: Why a Top Automaker Doesn't Want to Produce in Germany

Economy
Politics
Polestar, a Swedish electric car brand, is looking for a production site in Europe for its Polestar 7 model. According to Polestar CEO Michael Lohscheller, who was previously the CEO of Opel, Germany is not an attractive location due to the high costs. Polestar currently has its cars built by its parent company Geely in China, by its sister company Volvo in the USA, and in a Renault plant in South Korea, in order to prepare for possible trade conflicts. The cars from China are also sold in the..
Frankfurter Rundschau
24. Januar 2025 um 05:14

Harsh Words: Why a Top Automaker Doesn't Want to Produce in Germany

Economy
Politics
Polestar, a Swedish brand, is looking for a production location in Europe for its Polestar 7 model. According to Polestar CEO Michael Lohscheller, Germany is unattractive due to the high costs. Instead, Polestar currently has its cars built at parent company Geely in China, sister company Volvo in the USA, and in a plant in South Korea. By distributing the production locations, Polestar sees itself well prepared for a looming trade war between China and the USA. The Polestar 3 model is produced..
Frankfurter Rundschau
24. Januar 2025 um 05:01

Forgoing Tesla? - Companies open debate

Economy
Politics
Environment
Individual companies such as Badenova, Lichtblick and Rossmann will no longer use Tesla cars in the future, as Elon Musk's political statements and activities contradict their corporate values. Tesla itself does not comment on the announced boycotts.
The Street
26. Januar 2025 um 09:08

Tesla rival wants to poach EV drivers tired of Elon Musk TheStreet Daily Newsletter

Politics
Economy
Technology
Polestar, a Swedish-Chinese automaker owned by Geely, sees an opportunity to capture EV drivers tired of Elon Musk's political controversies. Polestar originated as a racing and motorsports tuning offshoot of Volvo and is targeting disgruntled Tesla owners, citing Musk's support for Germany's right-wing AfD party as unacceptable. Musk's political involvement, including his role in the Trump administration, has led to boycotts of his companies by entities like Rossmann and LichtBlick, as well as..
CW

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