VW's Currywurst Triumphs Over Car Sales

Volkswagen achieved a remarkable feat in 2024 by selling 8.552 million currywursts, surpassing its vehicle sales of 5.2 million cars and vans. The beloved currywurst, introduced in 1973, emerged as VW's best-selling product, even as the automotive giant faced a 2.3% drop in car sales. The introduction of new variants, including a hot dog sausage, contributed significantly to this success.

The currywurst's popularity has endured despite a temporary ban in 2021, which sparked a debate involving former Chancellor Schröder. Since then, the ban has been lifted, and the sausage has continued to thrive, available not only in VW canteens but also in supermarkets across Lower Saxony.

In 2024, the sales of classic currywursts alone reached 6.317 million. This iconic product, produced in VW's own butchery, holds a unique part number, 199 398 500 A, signifying its prominence within the brand. The currywurst's enduring appeal and sales record underscore its cultural significance, outshining VW's traditional automotive offerings.