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Volkswagen's Currywurst Set for Supermarket Launch
2025-03-15 17:55:10
Food
Automotive

Volkswagen's Currywurst Set for Supermarket Launch

Image used under license from Shutterstock.com

Volkswagen is poised to launch its iconic Currywurst in supermarkets, leveraging its impressive sales of over 8 million units. This beloved sausage, produced in the Volkswagen factory since 1973, has achieved cult status among fans.

Markus Greiner has unveiled plans for retail versions, including one suitable for office heating. The initiative appears to have garnered political backing, as former Chancellor Gerhard Schröder highlighted the Currywurst's significance in employee dining.

With optimistic market expectations, Volkswagen aims to capitalize on its culinary success in a challenging automotive landscape.

The press radar on this topic:

Berliner Zeitung
15. März 2025 um 14:40

VW Currywurst to Soon Hit Supermarkets

Politics
Volkswagen is banking on the sales figures of the Volkswagen Original Currywurst, whose record stands at over 8 million units. Gunnar Kilian confirms the cult status of Currywurst, and market expectations are optimistic. Markus Greiner announced a variant for retail stores, including a version that can be heated in the office under the original part number 199 398 500 A. The sale is also said to have political support. Gerhard Schröder saw Currywurst as an important part of employee catering.
DER SPIEGEL
15. März 2025 um 13:43

Volkswagen: Apparently the Group is planning to sell its own currywurst in retail - DER SPIEGEL

Economy
Volkswagen apparently plans to sell its own currywurst in retail. This product has been available since 1973 in Wolfsburg and is produced in the in-house Volkswagen Service Factory butchery. The sausage carries its own part number: 199 398 500 A and is similar to the 'Curry King' produced by Meica. FAS quotes a radio interview with canteen manager Markus Greiner, while Antenne Niedersachsen conducted an interview with the head. Personnel Board member Gunnar Kilian announced a 'next currywurst..
Der Spiegel
15. März 2025 um 13:43

Volkswagen: Conglomerate Reportedly Plans to Sell Currywurst in Retail

Economy
The automotive business at Volkswagen is not doing well, but the company's in-house currywurst is selling like hotcakes. According to the canteen manager, the conglomerate is apparently considering offering the 'original part' in supermarkets.
CW

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