Rising Meat Consumption Trends in Germany

In 2024, Germany's per capita meat consumption increased to 53.2 kilograms, with poultry consumption rising notably. This represents a 0.8% overall increase, totaling 4.44 million tons of meat consumed.

Poultry, particularly chicken, saw a 4% rise to 13.6 kilograms per person, driven by consumer perception of it as a healthier, low-calorie option. Pork consumption, while slightly declining, remained the most consumed meat at 28.4 kilograms per capita.

Meanwhile, beef and veal consumption held steady at 9.3 kilograms per person despite higher prices. The rise in consumption is influenced by favorable poultry prices and increased production, which grew by 1.4% to 7.3 million tons.

Nonetheless, a return to pre-2022 consumption levels seems improbable due to the ongoing trend toward flexitarian diets.