Apple is venturing into the integration of AI search engines into its Safari browser, a move that could disrupt Google's long-standing dominance in the search market. Senior Vice President Eddy Cue revealed that Apple is considering partnerships with AI companies such as OpenAI and Perplexity during a recent antitrust trial.
This exploration comes amid a notable decline in searches on Safari, attributed to the rising popularity of AI tools. As Apple reassesses its $20 billion agreement with Google, concerns about revenue implications loom large.
The potential for AI to redefine search capabilities has sparked a notable drop in Alphabet's stock, reflecting the uncertainty surrounding the future of this lucrative partnership. While Cue acknowledges that current AI technologies may not yet be ready to replace Google, he remains optimistic about their future role in search.
This evolving landscape poses significant questions for both companies and the broader tech industry.
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