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EU Commission Criticizes TikTok's Advertising Transparency
2025-05-15 12:29:10
Europe
Social Media
Technology

EU Commission Criticizes TikTok's Advertising Transparency

The European Commission has accused TikTok of violating the EU's Digital Services Act due to inadequate advertising transparency. TikTok has not established a detailed database to provide necessary information about ads on its platform.

This shortfall includes a lack of data on targeted users and ad financing details. The Commission emphasizes that citizens have the right to know who is behind the messages they see online.

The absence of a comprehensive ads repository hinders efforts to detect fraudulent ads and misinformation, especially during elections. TikTok risks fines of up to 6% of its global annual revenue if it fails to resolve these issues.

This is part of a broader scrutiny of TikTok, with further investigations underway regarding the protection of minors and the platform's influence on electoral processes.

The press radar on this topic:

AFP
15. Mai 2025 um 09:51

EU Commission accuses TikTok of violating online advertising rules

The European Commission accuses TikTok of violating European rules for online advertising. According to the Commission, TikTok has not set up a sufficiently detailed database with information on advertising, as legally required. The published data is insufficient, as TikTok does not provide information on which users are targeted with personalized advertising and who is financing the advertisements. The Commission emphasizes that citizens have a right to know who is behind the messages they see...
Tagesschau - Wirtschaft und Börsen-Nachrichten
15. Mai 2025 um 10:29

EU Commission TikTok Violates EU Law

The EU Commission has found in a preliminary assessment that the social media platform TikTok violates EU digital rules. Specifically, it concerns a lack of transparency regarding advertisements on the platform. TikTok faces high penalties as the company has not established a sufficiently detailed database with information about advertising on the platform. The Commission emphasizes that citizens have the right to know who is behind the messages they see. Further proceedings against TikTok are..
DER SPIEGEL
15. Mai 2025 um 10:16

TikTok Violates EU Law According to EU Commission - DER SPIEGEL

The EU Commission accuses TikTok of violating EU law by failing to establish a sufficiently detailed database containing information about advertisements on the platform. TikTok reportedly does not disclose which users are targeted with personalized advertising and who finances the advertisements. The Commission emphasizes that citizens have the right to know who is behind the messages they see. TikTok risks a hefty fine of up to 6% of its global annual revenue if the allegations are confirmed.
n-tv.de
15. Mai 2025 um 11:23

Database Required: EU Commission: TikTok Violates Advertising Rules - n-tv.de

The EU Commission has accused TikTok of violating the advertising rules of the Digital Services Act (DSA) as the platform does not provide sufficient information about advertisements. TikTok could risk a fine of up to six percent of its global annual revenue if the deficiencies are not addressed. The Commission called for the implementation of an advertisement repository to identify fraudulent advertising and other issues. TikTok is not the only social network suffering from DSA investigations;..
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