YouTube is implementing machine learning technology to automatically determine the age of its users, aiming to enhance protections for minors against inappropriate content. This initiative, currently being tested in the United States, seeks to identify users who may misrepresent their age and apply necessary restrictions, such as content filters and ad limitations.
Following similar measures in Australia and the UK, the platform will assess user behavior, including video searches and viewing history, to gauge age accurately. Users incorrectly classified as minors will have the option to verify their age through identification.
This move responds to growing pressure for effective age verification on social media, ensuring a safer online environment for young audiences.
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