derstandard
"We must win in AI": Tim Cook swears Apple on the big turnaround
One has rarely been the first with new products. After the previous failures, Apple no longer rules out even large corporate takeovers.
2025-08-04 16:55:10
Artificial Intelligence
Business
Tim Cook outlines Apple's bold new AI strategy and potential acquisitions
Tim Cook has signaled a significant shift in Apple's approach to artificial intelligence, highlighting its potential to be as transformative as the internet and smartphones. During an internal meeting, he reassured employees about the company's commitment to AI investments, acknowledging past delays in adopting new technologies.
Cook's recent comments reflect a determination to catch up with competitors like Google and OpenAI. He also hinted at possible acquisitions, including Perplexity, to bolster Apple's AI capabilities and monetization strategies.
This pivot underscores Apple's recognition of the AI revolution's importance and its intent to play a decisive role in shaping the future of technology.
The press radar on this topic:
The Street
Apple CEO drops bombshell about its future TheStreet Daily Newsletter
Apple CEO Tim Cook hinted at accelerating Apple's artificial intelligence (AI) efforts by potentially acquiring Perplexity, a major AI player. This follows Apple's slow development of AI solutions relative to peers. During the company's earnings conference call, Cook said he'd consider using Apple's massive cash hoard for 'big M&A' that accelerates its roadmap. If acquired, Perplexity would provide Apple with an established model for monetizing AI and instantly match it with established chatbots..
heise online
Slow AI Adoption at Apple: Top Management Emphasizes Calmness | heise online
Apple CEO Tim Cook defended the company's AI strategy in an internal meeting with management and employees. He stressed that the AI revolution is 'as big or even bigger' than the internet, smartphones, and cloud computing. Cook also assured necessary investments in AI and reminded everyone that Apple typically lags behind with new technologies.
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