Ford and Renault are collaborating to create two affordable electric vehicles for the European market, leveraging Renault's innovative Ampere platform. Set to be produced in Douai, France, these Ford-branded electric models are anticipated to launch in early 2028. This strategic partnership aims to enhance Ford's competitiveness in a challenging market, particularly as it faces increasing pressure from Chinese car manufacturers known for their cost-effective production.
The collaboration reflects Ford's commitment to revitalize its European operations while addressing declining sales and market share. As part of a broader product offensive, the initiative seeks to provide customers with accessible electric options, positioning Ford to better compete alongside emerging rivals.
CEO Jim Farley emphasizes the urgency of this partnership, framing it as essential for the survival of Western automakers amidst fierce competition.
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