2025-12-15 12:29:08
Asia
Business
China

iRobot Files for Bankruptcy Amid Fierce Competition from Chinese Rivals

iRobot, renowned for its Roomba vacuum cleaners, has filed for Chapter 11 bankruptcy due to mounting financial pressures and fierce competition from Chinese manufacturers. The company's market share has significantly declined, impacted by supply chain disruptions and a surge in low-cost alternatives from rivals like Ecovacs and Roborock.

As part of the bankruptcy proceedings, iRobot will be acquired by Picea Robotics, its Chinese contract manufacturer. This transition aims to stabilize iRobot's financial situation by leveraging Picea's manufacturing expertise and innovation capabilities.

Once a trailblazer in robotic technology, iRobot's valuation has plummeted from $3 billion to a mere $137 million. This acquisition not only underscores the challenges faced by American tech firms but also highlights the increasing influence of Chinese entities in the robotics sector.

Picea plans to continue operations with minimal disruption, ensuring that iRobot's legacy in the home automation market persists.

TechCrunch
15. Dezember 2025 um 02:29

How iRobot lost its way home

iRobot, the company behind the popular Roomba vacuum cleaner, filed for Chapter 11 bankruptcy on Sunday after a 35-year run. The company's demise was hastened by declining earnings due to supply chain chaos and competition from Chinese robot vacuum makers. Amazon had attempted to acquire iRobot in 2022 for $1.7 billion but withdrew its bid amid regulatory concerns. Shenzhen PICEA Robotics, iRobot's main supplier and lender, will take control of the reorganized company, which vows to continue o..
The Verge
15. Dezember 2025 um 08:52

Who is Picea Robotics, Roomba’s new owner?

iRobot, owner of Roomba, has filed for Chapter 11 bankruptcy and will be acquired by contract manufacturer Picea Robotics. Picea, a China-based ODM company, will assume iRobot's $190 million loan debt in exchange for ownership. The acquisition marks the growing dominance of Chinese-owned brands and manufacturers in the robot vacuum market. Picea claims to have manufactured over 20 million robotic vacuum cleaners and has its own line of robot vacuums under the 3i brand.
The Verge
15. Dezember 2025 um 06:11

iRobot files for bankruptcy

iRobot, the maker of Roomba robot vacuums, has filed for bankruptcy protection under Chapter 11, citing struggling finances amid intense competition from Chinese manufacturers. The company will be acquired by Picea Robotics, its contract manufacturer, and claims it will continue to operate without disruption to customers. iRobot's decline began years ago, with market share eroding to companies like Ecovacs and Roborock. US tariffs have also been a significant hit for the company.
DER SPIEGEL
15. Dezember 2025 um 09:03

iRobot, the Pioneer of Robotic Vacuums, Is Insolvent - DER SPIEGEL

The US company iRobot, a pioneer of robotic vacuum cleaners, has filed for bankruptcy and is to be acquired by the Chinese contract manufacturer Picea Robotics. The new owner will hold 100 percent of the shares. The company from Massachusetts was once the market leader with its Roomba vacuum robots, but was challenged by Chinese manufacturers with inexpensive devices.
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