Ford Ends Electric F-150 Lightning Production Amid Demand Shift
Ford is significantly shifting its strategy in the electric vehicle (EV) market, announcing the end of production for the fully-electric F-150 Lightning. Instead, a new version will feature an extended range with a gas generator, allowing for over 700 miles of travel on a single charge.
This change arises from a $19.5 billion charge due to lower-than-expected demand and high costs, exacerbated by regulatory shifts. The company is pivoting towards hybrid and combustion engine vehicles, paralleling trends among major automakers.
The decision is influenced by the Trump administration's policies, which have reduced federal support for EVs. Ford aims for 50% of its global sales to derive from hybrids and EVs by 2030, while also planning to introduce more affordable models, including a new electric truck projected for 2027. This strategic realignment reflects the automotive industry's response to changing market dynamics and consumer preferences.
The press radar on this topic:
Ford turns to gas-guzzling cars after Trump's policies penalize electric vehicles
Ford’s big bet on EVs didn’t pan out — now it’s pivoting to hybrids and energy storage
Ford takes $19.5bn hit amid electric vehicle retreat as Trump policies bite
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