Ford is set to lay off 4,000 employees in Europe, with the majority affected in Germany and the United Kingdom. This decision comes as the automaker grapples with disappointing electric vehicle sales, declining consumer demand, and rising competitive pressures.
In Cologne, where Ford produces the Capri and Explorer EV models, the company will also reduce working hours. The layoffs highlight the significant economic and competitive hurdles Ford faces in Europe as it strives to meet stringent carbon dioxide emission targets by 2025. The company is in discussions with unions to manage this transition, aiming to lower production capacity and improve profitability.
The European Automobile Manufacturers Association has called for more rapid emission restrictions. Similar workforce reductions are being observed across the automotive industry, indicating widespread challenges in adapting to the evolving market demands.
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