As 2024 unfolds, Braunschweig's city center has experienced a surge in customer visits, although the second week of December faced challenges due to inclement weather. The competition from online retail remains a significant factor, yet the city center continues to serve as a vibrant hub for community engagement and festive experiences.
Meanwhile, Thuringian toy manufacturers report mixed results during the holiday season. While some companies, like Ankerstein GmbH, maintain stable sales despite declining revenues, others, such as the Bärenmanufaktur, see fewer customers but higher spending.
Material shortages are complicating production, particularly for traditional items. Despite these issues, demand for unique products remains strong, illustrating the dynamic nature of holiday shopping.
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